Southwestern Bell Yellow Pages

Every year the phone company used to enchant its Dallas users with a yellow pages cover rife with surprises. On the streets of the illustrated city were tiny runaway horses, old model-A's, or dinosaur tracks. It was chock full of humorous cartoons by artist Karl Hoefle done in the style of MAD magazine. If you click on the image you'll see a larger scan, and maybe you'll see something like an old nag tied up next to a tractor trailer rig.