Thursday, July 2, 2009

Beck's Fried Chicken

Phone 58-3854  -  We Deliver

This matchbook is from Beck's second restaurant, 5820 Lovers Lane at Lomo Alto. This location was open from 1939 to about 1955. Beck's offered "The finest pan-fried chicken, with no batter. Cooked to individual taste - served with all the hot biscuits, cream gravy and jelly you desire.

Aaron D. Beck and his wife opened their first diner on Oakland Avenue in 1919 when he was about 25 years old. They opened their second diner in August 1939, and closed the Oakland diner sometime after that. In 1956 the diner opened in a new location, at Hillside Village, Abrams and Mockingbird. Beck died in 1963.

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